Expansion into New International Markets with Technologically Innovative and Disruptive Solutions

E-commerce Internationalisation Project

Funded by the European Union – NextGenerationEU

APOIO XXI – Centro de Apoio Psico-Pedagógico, Lda. (AP | PORTUGAL) is currently implementing the project “E-commerce Internationalisation” (Project no. 6792), approved under the Recovery and Resilience Plan (RRP).

This project is funded by the European Union – NextGenerationEU, aiming to enhance competitiveness, digital transformation, and international expansion of Portuguese companies.

Funding Framework

Eligible investment: €84,970
Non-repayable grant: €42,485
Funding rate: 50%

The financial support was granted under Call AAC no. 14/C16-i02/2023, managed by IAPMEI – Agency for Competitiveness and Innovation.

Project Objective

The project aims to strengthen the international presence of AP | PORTUGAL through a structured e-commerce and digital marketing strategy targeting global markets.

Key Actions

The main activities include:

Development of a proprietary online store
Introduction of new digital services and functionalities
Expansion into international marketplaces
Implementation of multilingual digital marketing strategies
Expansion into 43 international markets

Strategic Alignment

The project is aligned with the company’s growth strategy, which focuses on:

Increasing digital export capacity
Strengthening presence in European and global markets
Integrating advanced technologies, including generative AI
Promoting sustainable communication and event solutions (ESG)

Expected Results

Deployment of a proprietary digital sales platform
Expansion of digital service offerings
Growth of the international client base
Increased global brand visibility
Sustainable export growth

Publicity Obligations

In compliance with contractual and regulatory requirements, APOIO XXI ensures the visibility of the financial support received, in accordance with applicable European and national regulations